Will second hand become the new first choice?

That was the big question when our Country Sales Manager Fredrik joined a panel discussion in Stockholm hosted by Tiptapp, alongside friends from Sellpy, Blocket, and Auctionet.

Photo: Tiptapp

The answer? Yes. But we've got some work to do.

Every year, we lose out on billions in value from discarded items. That number stings, but it also highlights the enormous potential we have. The panel revealed some crucial insights on how we can turn the tide:

From Niche to Norm: The audience for pre-owned is expanding rapidly. It's no longer just vintage enthusiasts; a broad range of consumers is now looking for everything from sofas to perfumes.

Friction Must Go: For re-use to become the first choice, it has to be at least as smooth as buying new. Hassle and uncertainty about quality are still the biggest hurdles.

Technology Leads the Way: AI, smart search functions, and seamless logistics are key to lowering the barriers to entry.

Fredrik’s and Mjuk’s take on this is simple: We can't change an entire industry by being like everyone else. We must dare to challenge the status quo and make it easy to do the right thing. Shopping circular should be fun, not a sacrifice.

So thank you for being a part of the circular revolution by choosing Mjuk! And don't forget to take a peek at our selection!